4 Steps to More Income
26 August 2009
No Comment
This just went out to my newsletter (see http://realestatemarketing.me/free-stuff/ ) and might be of interest… if so, be sure to subscribe (news is only about 2x/mo, and always guaranteed to contain news to make you money).
>>>>>>>>>>>>>>>>>>>>>>>>>>>
Reminder: There are exactly, precisely 4 ways to earn more:
- Get more leads
- Close a higher % of those leads
- Earn more profit per transaction
- Lower expenses (keep more $)
Which one are you going to improve this week? I recommend spending just a few minutes of each day working on one of the four.
News:
1. Credit Repair sales video is up and ready for use. For anyone not in this business, average files sell for $750 to $2500 (avg ~ $1200), usually like $595 down + $100/mo for 6mo for example…and it’s a perfect fit with loan mods or debt reduction. See http://Movoxo.com/media.php to preview it, call me to subscribe and add it to your package. Realtors: Use this as bait for homebuyers; debt settlement: use this to separate from your competition and/or earn another $pop at the end (or both!).
[Note for readers: - see http://Movoxo.com/media.php for some simple, easy-to-implement ways to use our Real Estate Marketing videos]
2. New Feature in SwiftCRM: CSV import… this means you can upload, say, 1,000 leads for you and your sales team to call through, or assign each record a unique reference code, and when the prospect calls in just search for their unique code and it’ll call up their file. Slick, eh? It works, it’s online, and it’s free with any other purchase (for now..til about Christmas). This means you can import your whole Outlook address book, or get title company leads..or from any other data source. I’ll make a demo video this week, but it works great now.
By the way, we just added “indexing” to make the sales opportunity load pretty much instantly.. a few clients have imported thousands of records each for the sales team to dial through, and it was dogging the system. That’s now fixed!
3. Get more leads: TV Ads: The Primer… so finally, after dancing around it a year, we’re finally getting into semi-customizable TV ads. Cost is $799 (email me for scripts), custom high-end, high-def real-actor shoots with nice logos, etc… once you have the creative, you have 2 choices:
– Call some local TV stations and run this yourself. Ask for “agency discount” if you’re acting as the agency i.e. handling placement. Cost varies based on Nielsen Ratings, which are audited audience numbers… i.e. NYC will cost more than Podunk, WY, so you’re really looking at a per capita audience reach. Generally, from what I hear, the sweet spot seems to be about $90 to $200 per insertion, and should yield a cost-per-call of roughly $35 to $45, ballpark. If you then close, say, 20%, that yields a cost-per-closed-deal at $175-$225 for example.
- Option 2 is work with a media buyer..they really want to get you spending $50k/mo, but ask them for a minimum buy, take whatever they say and divide in half, and tell them that’s your starting test market budget. Tell them who you want to reach as a bulls-eye demographic i.e. spike TV is obviously more guys, good for rogaine ads, while daytime cooking shows get more women (not being sexist here, check the demographic reports and you’ll see) age 25-45 (good for, say, debt settlement).
Call me if interested. We just do the creative, but can recommend media buyers. You won’t get agency discount with them, but will probably save the $$ in the end because of their experience dealing with networks / stations. You’ll also save a lot of time going back and forth over insertion orders. BTW, TV means people are usually at home… radio can work well, but expect people to be in their car.
Have a great rest of the week!
RogerV
committed to improving your business
Roger Vetruba, CEO Direct
www.Movoxo.com – Videos & Interactive Mediawww.SwiftCRM.com – Client Relationship Software
www.Gendesic.com – Website Systems & Internet Marketing [including SEO'd blogs!]
www.Movoxo.com – Videos & Interactive Mediawww.SwiftCRM.com – Client Relationship Software
www.Gendesic.com – Website Systems & Internet Marketing [including SEO'd blogs!]
Leave your response!