Real Estate Marketing » Strategies http://realestatemarketing.me 800-840-3928 Tue, 24 Aug 2010 23:57:29 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Why Single-Property Websites are Bad For Your SEO http://realestatemarketing.me/single-property-websites http://realestatemarketing.me/single-property-websites#comments Thu, 01 Jul 2010 17:23:34 +0000 realestatemarketing http://realestatemarketing.me/?p=120 Original Posted at http://www.linkedin.com/groups?gid=102525 – the LinkedIn.com NAR Group:

One trend that’s been sold to realtors in the last few years is single-property websites. These are a great idea – IF they are done right. The right way is via a 302 redirect (more on this..).
Done wrong, they hurt your SEO / Google-Position.
They’re great because of several reasons::
  1. It’s a great way to get buyers more info, in an easy format – i.e. 123MapleSt.com – and the domain is only ~$10.87/year, money well spent if you promote the domain.
  2. If you do it right, and install Google Analytics (free), you then have fanstic ammo should you need to ask for a reduction. You have clear stats in black and white to tell the seller “the market is telling us it’s not seeing enough value for the price and I interpret this as….” – notice “the market is telling us”, not “you should” or “I would” – you’re the weatherman, you don’t make the weather, you just intepret and predict reality. Anyway, the numbers won’t lie, if you set it up right.
  3. They show other potential listers you’re tech savvy (even if you’re not)
  4. They help you get better performance out of other ads i.e. print ads by making it easy to get immediate info.
  5. Good ones can be formatted for iPhones etc. (ours are by default), which these days, is most likely if the client is driving by or seeing a newspaper ad (remember those?). BUT, when it comes to SEO Search Engine Optimization, you _need_ to put all your eggs in one basket. It’s competitive, and you need to focus your efforts to stay on top.
Here’s the trick: Get a blog (Like come with http://realestatemarketing.me/the-6-pillar-system ), where you have absolute control over the URL name and the SEO functions, create the single property page as YourDomain.com/123-Maple-Lane and on the GoDaddy (or any registrar) side, setup a 302 redirect from 123Maple.com to redirect to YourDomain.com/123-Maple-Lane. This will then “pass through” the “SEO juice” to your main site, causing your main website to rank higher, since google will basically recognize the redirect and view it as a “backlink” – much needed in helping you be #1 on google.
Hope this helps!
Our 6 Pillar System + Blog + “Google Dominator” system launches soon, but this trick works with any good website system wherein you have absolute control over the URL structure, as the right URL makes a big difference in your web position, also, if using a blog, it should really support either multiple themes within one blog (not common) or variable headers and/or variable templates so you can have your single-property website “live” within your main website. Last, ideally, it allows google analytics or some other analytical reporting for just that section of the website, so you can show a seller how many interested people were there vs. the visits vs. the total pool of active buyers.
]]> http://realestatemarketing.me/single-property-websites/feed 0 4 Steps to More Income http://realestatemarketing.me/4-steps-to-more-income http://realestatemarketing.me/4-steps-to-more-income#comments Wed, 26 Aug 2009 20:41:37 +0000 realestatemarketing http://realestatemarketing.me/?p=34 This just went out to my newsletter (see http://realestatemarketing.me/free-stuff/ ) and might be of interest… if so, be sure to subscribe (news is only about 2x/mo, and always guaranteed to contain news to make you money).

>>>>>>>>>>>>>>>>>>>>>>>>>>>

Reminder: There are exactly, precisely 4 ways to earn more:
  1. Get more leads
  2. Close a higher % of those leads
  3. Earn more profit per transaction
  4. Lower expenses (keep more $)
Which one are you going to improve this week? I recommend spending just a few minutes of each day working on one of the four.

News:

1. Credit Repair sales video is up and ready for use. For anyone not in this business, average files sell for $750 to $2500 (avg ~ $1200), usually like $595 down + $100/mo for 6mo for example…and it’s a perfect fit with loan mods or debt reduction. See http://Movoxo.com/media.php to preview it, call me to subscribe and add it to your package. Realtors: Use this as bait for homebuyers; debt settlement: use this to separate from your competition and/or earn another $pop at the end (or both!).

[Note for readers:  - see http://Movoxo.com/media.php for some simple, easy-to-implement ways to use our Real Estate Marketing videos]

2. New Feature in SwiftCRM: CSV import… this means you can upload, say, 1,000 leads for you and your sales team to call through, or assign each record a unique reference code, and when the prospect calls in just search for their unique code and it’ll call up their file. Slick, eh? It works, it’s online, and it’s free with any other purchase (for now..til about Christmas). This means you can import your whole Outlook address book, or get title company leads..or from any other data source. I’ll make a demo video this week, but it works great now.

By the way, we just added “indexing” to make the sales opportunity load pretty much instantly.. a few clients have imported thousands of records each for the sales team to dial through, and it was dogging the system. That’s now fixed!
3. Get more leads: TV Ads: The Primer… so finally, after dancing around it a year, we’re finally getting into semi-customizable TV ads. Cost is $799 (email me for scripts), custom high-end, high-def real-actor shoots with nice logos, etc… once you have the creative, you have 2 choices:
– Call some local TV stations and run this yourself. Ask for “agency discount” if you’re acting as the agency i.e. handling placement. Cost varies based on Nielsen Ratings, which are audited audience numbers… i.e. NYC will cost more than Podunk, WY, so you’re really looking at a per capita audience reach. Generally, from what I hear, the sweet spot seems to be about $90 to $200 per insertion, and should yield a cost-per-call of roughly $35 to $45, ballpark. If you then close, say, 20%, that yields a cost-per-closed-deal at $175-$225 for example.
- Option 2 is work with a media buyer..they really want to get you spending $50k/mo, but ask them for a minimum buy, take whatever they say and divide in half, and tell them that’s your starting test market budget. Tell them who you want to reach as a bulls-eye demographic i.e. spike TV is obviously more guys, good for rogaine ads, while daytime cooking shows get more women (not being sexist here, check the demographic reports and you’ll see) age 25-45 (good for, say, debt settlement).
Call me if interested. We just do the creative, but can recommend media buyers. You won’t get agency discount with them, but will probably save the $$ in the end because of their experience dealing with networks / stations. You’ll also save a lot of time going back and forth over insertion orders. BTW, TV means people are usually at home… radio can work well, but expect people to be in their car.
Have a great rest of the week!
RogerV
committed to improving your business
Roger Vetruba, CEO Direct
www.Movoxo.com – Videos & Interactive Mediawww.SwiftCRM.com – Client Relationship Software
www.Gendesic.com – Website Systems & Internet Marketing [including SEO'd blogs!]
]]> http://realestatemarketing.me/4-steps-to-more-income/feed 0 Real Estate Marketing Ideas http://realestatemarketing.me/real-estate-marketing-ideas http://realestatemarketing.me/real-estate-marketing-ideas#comments Tue, 11 Aug 2009 01:06:10 +0000 realestatemarketing http://realestatemarketing.me/?p=13 Want More Clients?
Get the Blueprint to create your Real Estate Marketing Leads Factory.
Want a stream of serious, interested prospects? Imagine having over 25 calls per DAY of people asking for a CMA or asking to see a home.
Learn how to master Real Estate Marketing with our mini-whitepaper & Marketing Bootcamp! It includes…
How to work smart instead of hard, so you never need to cold-call, “pressure sell”, and the “creme” of the most interested, most qualified clients automatically rise to the top, asking for your help.
5 Common Paycheck-killing Mistakes – which one are you making now?
Secrets for handling Commission Attacks, Bear-Traps & Secret Weapons to nail down listing presentations
A Step-by-Step Blueprint for creating a Real Estate Marketing Machine that works even when you’re gone – and it’s a lot more than just call capture!
The #1 Money-Waster in Real Estate Marketing
FSBO, Home-buyer, Relocation, & Expired Listings Proven Strategies
Unknown Weapons you’ll use to beat out other agents for Listings

Want More Clients?

Get the Blueprint to create your Real Estate Marketing Leads Factory.

Want a stream of serious, interested prospects? Imagine having over 25 calls per DAY of people asking for a CMA or asking to see a home.

Learn how to master Real Estate Marketing with our mini-whitepaper & Marketing Bootcamp! It includes…

How to work smart instead of hard, so you never need to cold-call, “pressure sell”, and the “creme” of the most interested, most qualified clients automatically rise to the top, asking for your help.

5 Common Paycheck-killing Mistakes – which one are you making now?

  • Secrets for handling Commission Attacks, Bear-Traps & Secret Weapons to nail down listing presentations
  • A Step-by-Step Blueprint for creating a Real Estate Marketing Machine that works even when you’re gone – and it’s a lot more than just call capture!
  • The #1 Money-Waster in Real Estate Marketing
  • FSBO, Home-buyer, Relocation, & Expired Listings Proven Strategies
  • Unknown Weapons you’ll use to beat out other agents for Listings
]]> http://realestatemarketing.me/real-estate-marketing-ideas/feed 0